Baume et Mercier will surely continue their connection with the addition of followup restricted and special editions in the future together with sponsoring more bike events and alternative sports. The Clifton Club watch is a fantastic value proposition piece that may be the double duty workhorse many people are searching for. Many of the races within this Wheels and Waves California event were “run what you brung,” so that the only thing holding back you was you. No red tape, no actual testimonials, only racing at it’s purest, and this is where I feel the Clifton Club really stands out. The opinion isn’t crying “look at me and of my pedigree and mechanical invention and legacy and best of the and that,” it’s just a good looking and working watch.One of the first things I discovered on this trip was out of Fred Martel, President of Baume et Mercier, throughout our car ride from airport. The dialogue nicely summarized the event. Baume is not trying to become an expert watchmaker or an competitive performance-driven brand that tries to conquer the competition, but a brand that embraces life and its own accomplishments all while enjoying the ride.Well constructed and made for the weekend warrior, costs for your Clifton Club beginning at $1,950 for the stainless steel model, up to $2,250 for the bells and whistles, rubber strapped DLC model. The Burt Munro Tribute Limited Edition can be obtained for pre-sale with a cost of $3,750, restricted to 1967 pieces.
Even though the recent earthquake of Mexico on Sep 19th 2017 affected severely the flow of life and business in Mexico City, the SIAR 2017 Organizing Committee and the participating brands decided to rise to the challenge and continue with the most important watch exhibition in South America. The Salon SIAR 2017 ran from October 17th until October 19th at the prestigious Hotel St. Regis in the center of Reforma Avenue in Mexico City.
During the three days of the exhibition, relevant figures of the Mexican and South American political, financial and social communities visited the stands and meeting rooms where prominent Swiss watch companies and their respective CEOs and leaders explained their products, concepts and designs in a direct manner.
Christophe Claret was at the SIAR with its new creations
As in previous SIARs, several brands introduced new products and limited editions at the venue, such as Hublot with its new Hublot Big Bang Classic Fusion Calaveras, Baume & Mercier Clifton Club Seleccion Nacional de Mexico, Manufacture Royale Androgyne Mexico and Louis Moinet Metropolis Sunrise Sonora, the sale proceeds of which will be used to help the citizens affected by the Sep 19th earthquake.
The SIAR 2017 presented awards in several categories to notable watches and brands at a Gala that was used to collect and donate funds to those affected by the earthquake. Bulgari was awarded the Watch of the Year award for the Bulgari Octo Finissimo Automatic, Chanel scooped the Ladies Award for the Première Camélia Skeleton and Hublot took the honors in the Sport Watch category with the Techframe Ferrari 70 years Tourbillon Chronograph.
The Rising Brand award was received by Roger Dubuis for its Excalibur Aventador S, while the Chronograph prize was awarded to Richard Mille’s RM 50-03 McLaren F1 Split Seconds Tourbillon Chronograph. In the Concept watch category the Zenith Defy LAB was the winner and in the High Complication the Vacheron Constantin Les Cabinotiers Celestial Astronomical Grand Complication 3600 received the recognition from the SIAR 2017 Jury.
Finally, in the Watchmaking Value category, Patek Philippe received the award for its 5320G Perpetual Calendar and Chopard’s Karl-Friedrich Scheufele was recognized with the Special Tiempo de Relojes Award.
The SIAR 2017 once again offered a solid platform for watch brands to present their watches and to get closer to the aspirations of the Mexican and South American markets. Communication and perception are key in these markets and the SIAR affords a great opportunity to encounter, in an intimate fashion, these two sides of the business.
Louis-Joseph Touron (Swiss Ambassador in Mexico), Carlos Alonso (CEO of the SIAR) and Carlo Lamprecht (CEO of the GPHG) proceed with the formal opening of the SIAR 2017 at the St. Regis Hotel.