Today, TAG Heuer Men’s Replica debuts the follow-up smartreplica watch to their successful TAG Heuer Carrera Connected from 2015. It isn’t just a new product, but a sign of a long-term investment in the category of smartreplica watches. The 2017 TAG Heuer Connected Modular 45 smart replica watch is an upgrade across the board both as a digital connected wearable device and as a modern luxury product. Modern utility as well as future “eternity” are key components of this new high-end timepiece’s value proposition. TAG Heuer wants this “Swiss Made” smartreplica watch to be useful as a piece of modern technology today, while also desirable as a timeless item to wear tomorrow. Let’s see how they went about engineering that for what is among the neatest-looking smartreplica watches I’ve worn to date.
Last month, I spoke with TAG Heuer CEO Jean-Claude Biver about the upcoming Connected Modular 45 replica watch. He explained some of his overall philosophy toward the next smartreplica watch from what is traditionally a mechanical replica watch maker, as well as what he and the company learned after putting the first Carrera Connected smartreplica watch on the market. For Jean-Claude Biver, it seemed that the two most important elements in the Connected Modular were both a celebration of its status as a “true” Swiss Made product, as well as the ability of the product to last beyond the normal ownership expectation period of most consumer electronics purchased today. He knows that smartreplica watches last only a few years in terms of their utility, but wants to make sure that consumers remember that “mechanical replica watches will work 1000 years from now as long as there is someone who knows how to operate a screw driver.” Dissect that statement as you like, but it is more than well-known that replica watch consumers feel comfortable buying mechanical replica watches at high prices precisely because they do not fear “further obsolescence.”
A lot of people speculated about exactly what the “Modular” part of the upcoming product’s name would mean. Even though the TAG Heuer Connected Modular 45 has now debuted, there are still a lot of questions about the future of the product and what TAG Heuer will release for it. The promise of being able to swap out certain components for cosmetic or technical upgrades is a key part of the product’s appeal, and one can only guess what new modules TAG Heuer will release in the future. It is also important to explain that even though TAG Heuer now has a facility in Switzerland to assemble its smartreplica watches, it continues to have close ties to Intel. TAG Heuer even employed a former Intel worker to run its connected replica watch division, which is located in Palo Alto, California – the heart of Silicon Valley.
This is very important because it shows TAG Heuer understands what is required to seriously develop not only a family of smartreplica watch products, but to also continually support it through software updates as well as maintain close connections with other technology products. TAG Heuer’s own team easily remarks that the biggest difference between a mechanical replica watch and a smartreplica watch from a company perspective is that work on the former ends when it leaves the factory, while work on the latter continues almost perpetually.